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Children's Hospital


Children’s Minnesota is one of the largest pediatric health systems in the United States and the only health system in Minnesota to provide care exclusively to children from before birth through young adulthood.


The Marketing and IT teams at Children’s were struggling with an outdated and inefficient website with an underlying framework that made it difficult to update more than 7,000 pages of content. The knew they needed to rebuild from the ground up and wanted a system that would be easier to use and would serve families better.


Children’s engaged Ciceron to develop a strategy, planning, and design. Purrly Digital was brought on board to help with custom WordPress development, testing, launch planning, and rebuilding their iOS app.

Purrly Digital developed the backend WordPress 3rd party system integration needs, including custom created plugins to import content metadata from different systems within the Children’s network to manage for display of links across the main website. Other features included: Custom Post Type easy linking from within posts and pages, Custom Modules for the dashboard page builder plugin, and general feature improvements to make the Children’s team better able to create inspiring content for their employees, patients, patient families, and donors. Working closely with the Children’s Hospital IT team, Purrly Digital also provided launch planning and integration with their internal tools and systems.

This project won three MarCom awards in 2016: Gold for Mobile Website, Platinum for Website Redesign, and Gold for Medical Website

You really hope you have the A team on a project such as this, but I feel like I got the A+ team. The way that Ciceron’s team and our internal teams pulled together to work seamlessly was one of the most satisfying aspects of this project.

— Children’s Minnesota

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