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One of the first thoughts I had when starting Purrly Digital was that I was going to offer small business clients an alternative to the typical retainer contract for web development work.
With payment approvals and multi-year contracts the idea of a retainer can make sense for a large organization with a lot of different projects. Having a consistent expense is also easier for finance departments managing large budgets.
Small businesses are different. Small businesses operate on tighter margins and don’t always have the budget to spend on a retainer.
If you haven’t been part of a retainer agreement with a development shop or agency before, they are typically offered on a monthly basis. The smallest package usually offered, and the one small business owners often purchase includes about 10 hours a month. At that level you won’t even qualify for a discount on rates from most agencies… it’s just too small of a contract for them to consider.
When you work with a typical agency retainer, they keep the money on all the hours you never use. This urgency and short time frame can make it difficult for your small business to be strategic and efficient with your website and marketing budget.
Purrly is different
We offer a variety of custom options for planning projects and on-going work to serve the needs of typical small businesses and nonprofits. We believe these options better fit with your cash flow and grant needs and maximize the use of smaller budgets instead of offering monthly “use them or lose them” hours.
Our flexible options, combined with our transparency promise to our clients, means not only will you know where every quarter-hour was spent but you get an unbilled quick estimate on all of your requests. By using hours instead of paying a flat fee for each small project, when you use ad hoc hours you save when it takes us less time than estimated to do a task.
We believe offering the option to pre-pay hours is more fair to our small business and nonprofit clients. We will even work with you to develop a plan for how to most efficiently use your hours, so you can scale your online presence as you grow.
Want to know what we can help you do online? Schedule a free consultation.