Following these best practices, you can feel confident you are getting your website project off to a good start.
Website Best Practices: Know your customers
Knowing your target audience makes all the difference in how effective your strategy or website will be. If you don't know who you're reaching, you can't reach them effectively. At the beginning of most of the projects we work on,…
Website Best Practices: SSL Certificates are a Must
HTTPS websites, which are sites using SSL certificates, used to be reserved for sites collecting private data, but that’s no longer the case today. All websites should now have SSL certificates to comply with pushes from Google and Firefox for…
Website Best Practices: Practice Everyday SEO
Search Engine Optimization (SEO), is NOT some sort of mystical magical thing and if anyone tells you they have special SEO powers they might be selling snake oil. There are guidelines and things you can do to boost your site's…
Website Best Practices: Don’t Let Your Accounts Lapse
Account Lapses Can Cost You Most of the accounts you will have for your website can be renewed yearly, and it can be really easy to forget about. We’ve worked with more than one small business owner who has paid…